Improve English Speaking through everyday conversation. .
Improve English Speaking through everyday conversation.
I have written a detailed book English conversation for all occasions, to learn English as Foreign Language.
This tutorial has been prepared from my well known book English conversation for all occasions, which I wrote for Indian students to improve everyday conversation..
English Conversation for All Occasions is a unique book of its kind, specially written to help Indian student. A quick look at the titles of the lessons would convince the reader that the book has been prepared by visualizing all types of situational conversations which may confront any man or woman in his daily activities. Whether one converses with his family members or moves about to mix in society, he will not feel tongue-tied for want of appropriate words or expressions. In a post office or barber’s shop, at a hotel or taxi stand, every person who has read this book, will be able to speak in English fluently and with confidence.
Good knowledge and satisfactory conversation drill is important in English speaking. This Tutorial would not only prove an asset to the reader in his daily life, but also on special occasions like interviews for jobs, etc. He would be able to face the interviewers with equanimity and confidence.
All the lessons have been designed in a programmed fashion. Word-meanings, Phrases and exercises have been added at the end of every lesson to help the students master the topics.
All the lesson should be read along, not once but many times, so that the conversation comes easy to the reader when he faces real life situations. The author would feel rewarded for his labours if the book helps men and women become social relations
This Tutoial should help all those readers who find difficulty in speaking fluent English. This will be completed in 45 lessons.
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English conversation -Talking to Dealers
Niren: sen has been given the task of persuading big dealers to lift more stocks of the new brand N of light bulbs and fluorescent light tubes. Niren visits a big wholesaler “Bagiram and sons” in old Delhi.
Niren : Mr.Bagiram! Good morning Sir. I am Niren
Sen from Technical Sales.
Mr.Bagiram: Yes, yes. Good morning sen sahib. What can we do for you? Some other gentleman from your company had come last week. I forgot his name.
Niren : That must have been Mr.Verma (taking out his visiting card and handing it over to Mr.Bagiram). I am in the marketing division of Technical sales.
Mr.Bagiram : I see. Does your company make this brand N?
Niren: Yes Sir, I came along to find out from you as to what you think of our products. I value your opinion and advice very highly since you are the most reputed dealer in this line, Mr.Bagiram.
Mr.Bagiram : Kind of you to say so. Sen Sahib. We are just ordinary businessmen.
Niren : And what do you think of our products
Mr. Bagiram : They are all right, I would say. We bought 200 bulbs and 100 tubes from you.
Niren: Have you sold them all?
Mr.Bagiram : I don’t know. Let me find out (shouting to somebody in the shop) Sharmaji how many pieces are left of brand N? 50 bulbs and 50 tubes left over? All right, thank you.
Niren : How many bulbs and tubes of our brand, can you sell in a week? Can we make you a firm delivery order for 300 tubes and 500 bulbs every week?
Mr.Bagiram : Oh no, Mr.Sen. I cannot make any definite commitment to you. Sahib, I have not yet sold out what I got from you last week, leave aside increasing the order.
Niren : How are the other brands selling?
Mr.Bagiram : Very well, Sen Sahib. Brand B is selling like hot cakes.
Niren: How many bulbs and tubes of brand B do you sell in a week?
Mr. Bagiram: May be 1500 to 2000 pieces.
Niren: They why is it that our brand is not selling so well?
Mr.Bagiram : Your product is new. Many people do not know about it. People like to buy the brands they know about.
Niren : You mean that we should do more publicity?
Mr.Bagiram : Yes, I suppose so.
Niren : I have some counter displays with me. Would you display these in your shop?
Mr.Bagiram : Sen Sahib, we have hardly any space in our shop you know …………..Anyhow, leave them here. Sen. Sahib, we make hardly any profit from selling your brand. We get only 10 Paise on every bulb we sell made by your company. And you know with things being so expensive these days, it is hardly worth our while ………..
Niren : How much dealer’s profit do the other companies give you?
Mr.Bagiram : I cannot tell you that.
Niren ; Well, suppose we were to raise the dealer’s margin to 15 paise per bulb, then how would that be?
Mr.Bagiram : That is not much really. Anyway, I’ll try to push your goods. But everything depends on the quality of the goods, you see.
Niren : Our quality is better than the other brands. Actually, Mr.Bagiram, everything depends upon your giving a good impression of our product to the customers.
Mr.Bagiram : Sen Sahib, you are only flattering me. I am only an ordinary man. What can I do if the other brands are better known. I tell you what? Why don’t you send personal letters to all the big electrical contractors with calendars and desk diaries, etc?
You also give me some free giveaways for distribution to customers.
Niren : Right, we’ll do that. Mr.Bagiram, why not have lunch together tomorrow, then we can discuss this matter of larger orders from you.
Mr.Bagiram : You are taking too much trouble. Anyway tomorrow I am busy, but day after tomorrow will be all right.
Niren : Right. I’ll meet you at the restaurant near cinema at 1o’clock day after tomorrow.
Mr.Bagiram : And another thing, Mr.Sen, before you go. You should ensure that your deliveries of stocks are made by Friday mornings.
Niren : Does that make a difference?
Mr.Bagiram : In our experience the largest sales are made over the weekends.
Niren : Oh I see. Thank you very much for the information. I’ll see to it that you got the deliveries before the weekend. Thank you and a good day to you Mr.Bagiram.
(B) Meanings
persuade to convince by argument
to lift to take up
reputed well known
delivery distribution at fixed times
selling like hot cakes selling very fast
publicity to make known, advertising
display to show off
worth while profitable
margin extra amount, difference between cost and selling price
(C) Study the following response
1. I don’t see why such a fuss should be made about the dealers
Response: The dealers are a very important link in the chain of selling. More often than not, an individual does not have a fixed or clear idea dealer about the qualities of a product, specially a technical one. A customer asks:” Give me best brand of …………” In such a situation, it is up to dealer to sell which ever brand he likes. Even to experienced buyers, the shopkeeper can recommend a particular brand. The manufacturing company cannot have their salesman at every point. So, it is the dealer who has to act as the salesman of the manufacturer. Therefore, it is very important to win over the dealers.
2. What is meant by dealer’s incentive?
Response: A dealer has to be persuaded to help the sale of the manufacturer’s product. In deed, why should the dealer keep a product at all, unless he makes a profit? Hence, an incentive is offered to the dealers. So that they stock and sell the manufacturer’s product. These incentives are in the form of a profit margin. This means that, say, the market price of a bulb is Rs 2/- the dealer will buy it from the company at a price of Rs.1.80. Then twenty paise saved on the sale price of each bulb is the dealer’s margin. Manufacturers may offer other forms of concessions to dealers.
(D) Make suitable responses
1. What was Niren trying to find out from Mr.Bagiram?
Response ____________________________________
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2. What were Mr.Bagiram’s suggestion to boost the sales of brand N?
Response ____________________________________
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3. what concessions did Niren make to Mr.Bagiram? What other method did Niren apply to win over Mr.Bagiram?
Response ____________________________________ ____________________________________________
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Friday, May 15, 2009
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